The Action For Childrencharity asked Wales and West Media Ltd to help with the Welsh launch of the National Fostering Care Initiative in a Cardiff shopping centre.

The idea was for children to enjoy colouring in a large poster spread across a long table while the staff from Action For Children talked to parents, guardians and teachers about fostering initiatives.

The event needed significant planning and pre-publicity through websites, newspapers and social media was good.

Wales and West Media kept in constant contact with the staff of Action For Children in Newport, Wales, in the lead-up to the event.

On the day, twenty primary and special needs children, with their teachers and parents, attended the exhibition which proved to be a great success. Parents and teachers engaged with Action for Children staff, with numerous professional photographs being taken.

Later, Wales and West Media’s Gary Baker liaised with the media again to gain media traction and, in conjunction with Action For Children’s PR team, managed to get significant column inches in Welsh newspapers as well as through charity sector magazines, to the delight of the charity.

Action For Children – Charity sector

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