Abergavenny Festival of Cycling 2007-2016

Event Management

(incorporating three British Road Race Championships)

The Abergavenny Festival of Cycling has been held every year since 2007. Wales and West Media, under the direction of Gary Baker, have worked extremely closely with event organisers Bill and Brenda Owen to deliver the three-day event held over a weekend in July and the often complex logistics that comes with it.

For months leading to the event, Wales and West Media liaised with the organisers and delivered copy, pictures, contacted partner clients, worked with media from across the country and were responsible for media accreditation on various platforms, from written and photographic to television and radio.

The Abergavenny Festival of Cycling 2009 was the biggest sports cycling event held in Wales for decades as it incorporated three British Road Race Championships and a town centre street racing event to open the weekend on the Friday night.

The event came just under a year from the 2008 Beijing Olympic Games and, as such, there were a host of British gold medalists riding right across the weekend. It was obviously a very intensive few days of pressure, particularly as Wales and West Media had secured 15 photographers to the event, eight writing journalists and various TV and radio.

For all three of the main events, Gary Baker met and greeted all journalists, distributed photographic bibs and helped, with British Cycling representatives, with their positioning on the start-finish line, was in constant contact via in-car race radio with the media, organised the post-race press conferences for all three National Championships races and provided post-race press releases and information.

On the Friday evening Welsh Open Criitterium Town Centre Races before these big events and through the months of planning, Wales and West Media secured live TV coverage through BBC Wales, ITV Wales and BBC Cymru (Welsh language).

The event went very smoothly, easily and with everybody happy. Feedback later emphasised that.